Slate on how campaigns are like megachurches
Monday, November 3rd, 2008
The model for the modern political campaign is the evangelical megachurch.
This isn’t a partisan observation. Both George Bush in 2004 and Barack Obama adopted the basic organizing techniques that many ministers have been using since the 1970s to grow their churches to stupendous size. And why not? They work.
short link: cicw.cc/blog/16
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